There are a lot of things we here at Fields BMW Lakeland love about the Summer Olympics, and everybody has their favorite event, whether that be swimming, basketball, gymnastics, or something more obscure.  For some, though, the most emotionally powerful aspect of the entire Games is the Opening Ceremony, and the most emotionally powerful aspect of the Opening Ceremony is the lighting of the torch.

It will take weeks for that little fire stick to…

There are cars, and then there are really good cars.  And then, way after that, at the very tippy-top of the automotive business, is the best automobile of all time-the BMW 3 Series.

Easy for us to say, you're thinking, since as a dealership actually selling this particular BMW in Florida, we would have no qualms with claiming such a thing, but we're not the ones making the claim.  In fact, it's…

We're not even sure where to begin talking about the new prototype of the BMW i8 Spyder.  We could say it's cool, but that would be like commenting on the wetness of water.  We could say it's fuel efficient and technologically advanced and way ahead of its time, but those things seem pretty obvious, too, particularly if you've read anything about the vehicle.  Knowing what we know, how can we possibly…

We here at Fields BMW Lakeland, like the rest of the sport-loving community, are getting really excited about the 2012 Summer Olympics in London, England.  It's hard to believe that it's been four years already since Michael Phelps worked his aquatic magic, NBA players recaptured international hoops glory, and U.S. gymnastics stars like Nastia Liukin and Shaun Johnson made names for themselves on the biggest sports stage on the planet.  But it…