It's hard for us here at Fields BMW Lakeland to estimate the number of times that we've had a conversation with someone that went essentially like this:

Them: "Oh wow, you work at a BMW dealership?  I love BMW's cars, but I just could never afford one."
Us: "Yeah, that's unfortunate."

And it really is.  If it was up to us and money weren't a consideration, we'd get everybody…

If you want to know the biggest difference between buying a new car in today's world (like, say, a 2012 BMW 1 Series) versus buying a new car in 1992, we'd probably go with "technology."

Back in 1992, it was a big deal to buy a car with power windows and cup holders.  Now, if there aren't DVD players in the back, real-time traffic updates with touchscreen GPS, and Bluetooth connectivity to…

We here at Fields BMW Lakeland have been told time and time again that no car can please every customer, but we've always contended that no vehicle on our lot comes closer than the BMW 3 Series. Tampa drivers have been touting the benefits of this vehicle for years, but because it's a sedan there are some families that would find its cargo area a little too confining.

So to dip into both…

In order to really reach a consumer base in today's society, advertisers have to get creative.  Back in the early days of advertising, it was easy as splashing some color on a poster or coming up with a creative slogan, but today things are a little more challenging.  If you're going to pay good money to run an ad on national television, you better bring your A-game to the table.

That's exactly?