John Roman Blog Post List | Fields BMW Lakeland

2012 BMW 3 Series Earns IIHS Top Safety Pick

Published Tuesday, 22 May, 2012 by John Roman. Categories: News.

We know that safety isn't necessarily the flashiest selling point for a vehicle, so when it comes to selling the BMW 3 Series, Tampa area dealerships like ourselves don't always push that particular characteristic as much as, say, fuel economy or technology or aesthetics or horsepower. But when it really comes down to it, an educated consumer with a family is going to understand that safety features and ratings really do matter. That…

Tracking the Origins of the BMW Logo

Published Friday, 18 May, 2012 by John Roman. Categories: News.

There are some that say the BMW 3 Series is the best car ever created, and like all other Tampa BMW dealers, we have absolutely zero reason to argue with that. Every detail of the car has so much thought put into it that every time we redesign the model, people scrutinize every square inch of the thing to decide if the changes were good ones.

But you know what never changes? The badge on…

BMW Technology Aides Olympians' Training

Published Saturday, 05 May, 2012 by John Roman. Categories: News.

We talked a couple weeks ago about how the BMW higher-ups in Germany allowed the folks with the Olympics to use the Munich wind tunnel to test the strength of the torch, and we've seen plenty of pictures of those sweet special-edition Olympic BMW vehicles, but as it happens BMW is a lot more involved in the Summer Games than we here at Fields BMW Lakeland originally realized. Apparently, we're helping U.S…

Popular Mechanics Names i-Series a Top Upcoming Plug-In

Published Tuesday, 01 May, 2012 by John Roman. Categories: News.

If you want to know about baseball, you talk to Peter Gammons. If you want to know about food, you talk to Alton Brown. And if you want to know about the infinite nature of space and time, you talk to Stephen Hawking. Experts are experts, and we here at Fields BMW Lakeland aren't in the business of challenging them when they something of substance. So when Popular Mechanics, the know-all publication for everything…

BMW Helps Test the Olympic Torch

Published Sunday, 22 April, 2012 by John Roman. Categories: News.

There are a lot of things we here at Fields BMW Lakeland love about the Summer Olympics, and everybody has their favorite event, whether that be swimming, basketball, gymnastics, or something more obscure. For some, though, the most emotionally powerful aspect of the entire Games is the Opening Ceremony, and the most emotionally powerful aspect of the Opening Ceremony is the lighting of the torch.

It will take weeks for that little fire stick to…

Is the BMW 3 Series the Greatest Car Ever?

Published Friday, 20 April, 2012 by John Roman. Categories: News.

There are cars, and then there are really good cars. And then, way after that, at the very tippy-top of the automotive business, is the best automobile of all time-the BMW 3 Series.

Easy for us to say, you're thinking, since as a dealership actually selling this particular BMW in Florida, we would have no qualms with claiming such a thing, but we're not the ones making the claim. In fact, it's…

BMW i8 Spyder Ushers In BMW of the Future

Published Sunday, 15 April, 2012 by John Roman. Categories: News.

We're not even sure where to begin talking about the new prototype of the BMW i8 Spyder. We could say it's cool, but that would be like commenting on the wetness of water. We could say it's fuel efficient and technologically advanced and way ahead of its time, but those things seem pretty obvious, too, particularly if you've read anything about the vehicle. Knowing what we know, how can we possibly…

Special Olympic BMWs Are On Their Way

Published Thursday, 05 April, 2012 by John Roman. Categories: News.

We here at Fields BMW Lakeland, like the rest of the sport-loving community, are getting really excited about the 2012 Summer Olympics in London, England. It's hard to believe that it's been four years already since Michael Phelps worked his aquatic magic, NBA players recaptured international hoops glory, and U.S. gymnastics stars like Nastia Liukin and Shaun Johnson made names for themselves on the biggest sports stage on the planet. But it…

BMW's Electric Car Tradition Stretches Four Decades

Published Friday, 23 March, 2012 by John Roman. Categories: News.

We like to think of electric vehicles as something new, mostly because they're only just now hitting lots in the form of mass-production models, but we here at Fields BMW Lakeland have got an interesting little secret to tell our readers-we've been tinkering around with all-electric prototypes for four decades already.

Okay, so not us specifically, but the engineers at BMW that work constantly to put out the best and most cutting-edge vehicles…

BMW ActiveHybrid 7 To Get Engine Change

Published Saturday, 17 March, 2012 by John Roman. Categories: News.

There's a reason that our BMW ActiveHybrid 7 is one of the better performance hybrids in the entire auto industry, and that reason has everything to do with the fact that it's not particularly fuel efficient. We know, that sounds like an odd thing to say about a hybrid, but the ActiveHybrid 7 was engineered with performance in mind instead of fuel economy. Rather than use the hybrid components to make the car…

Fields BMW Lakeland

Sales: (888) 768-1968

Blog Author Detail

John Roman

Posts by this Author