If you want to know the biggest difference between buying a new car in today's world (like, say, a 2012 BMW 1 Series) versus buying a new car in 1992, we'd probably go with "technology."

Back in 1992, it was a big deal to buy a car with power windows and cup holders.  Now, if there aren't DVD players in the back, real-time traffic updates with touchscreen GPS, and Bluetooth connectivity to…

We here at Fields BMW Lakeland have been told time and time again that no car can please every customer, but we've always contended that no vehicle on our lot comes closer than the BMW 3 Series. Tampa drivers have been touting the benefits of this vehicle for years, but because it's a sedan there are some families that would find its cargo area a little too confining.

So to dip into both…

In order to really reach a consumer base in today's society, advertisers have to get creative.  Back in the early days of advertising, it was easy as splashing some color on a poster or coming up with a creative slogan, but today things are a little more challenging.  If you're going to pay good money to run an ad on national television, you better bring your A-game to the table.

That's exactly?

BMW wants to help U.S. Olympic athletes, but we're going to need your help to make that happen.  We know how that sounds, and no, we're not asking you to give any of your heard-earned money to the American Olympic teams.  Instead, all we're asking you to do is test-drive a new 2012 BMW 328i.  That's seriously all you have to do, and for every person that participates BMW will?

Every year, Robb Report releases a list of luxury items that it considers to be the very top-of-the-line for that year.  The list is called, fittingly, "Best of the Best," and it draws its candidates from places and items that were already luxurious in the first place, selecting only the very, very best for its readers, who are usually looking for awesome things to spend money on.

The list includes vacation stuff, like resorts and…

It's not easy developing a hybrid in today's increasingly competitive world of green automobiles, but BMW hopes to move forward as one of the industry leaders in that regard.  The new ActiveHybrid 5 is one car that hopes to pave the way for that lead, and we think it's one of our better all-around vehicles to date.  BMW of Tampa dealerships are going to love selling high-end fuel efficiency in the gorgeous…

Despite what some may say, change is a good thing, especially in the auto world.  While there are those who pine for the automotive past, the truth is that cars have only gotten better and safer as the years have gone on, and that means with every generational upgrade we get to see the best cars ever made.  Happily, 2013 is an upgrade model year for the 7 Series, something any dealer or fan of BMW in Florida must be ecstatic to hear, particularly when the scheduled updates mean more juice in the drivetrains and some aesthetic updates, as well…

We know that safety isn't necessarily the flashiest selling point for a vehicle, so when it comes to selling the BMW 3 Series, Tampa area dealerships like ourselves don't always push that particular characteristic as much as, say, fuel economy or technology or aesthetics or horsepower.   But when it really comes down to it, an educated consumer with a family is going to understand that safety features and ratings really do matter.  That…

There are some that say the BMW 3 Series is the best car ever created, and like all other Tampa BMW dealers, we have absolutely zero reason to argue with that.  Every detail of the car has so much thought put into it that every time we redesign the model, people scrutinize every square inch of the thing to decide if the changes were good ones.

But you know what never changes?  The badge on…

We talked a couple weeks ago about how the BMW higher-ups in Germany allowed the folks with the Olympics to use the Munich wind tunnel to test the strength of the torch, and we've seen plenty of pictures of those sweet special-edition Olympic BMW vehicles, but as it happens BMW is a lot more involved in the Summer Games than we here at Fields BMW Lakeland originally realized.  Apparently, we're helping U.S…