Fields BMW Lakeland

We know that safety isn't necessarily the flashiest selling point for a vehicle, so when it comes to selling the BMW 3 Series, Tampa area dealerships like ourselves don't always push that particular characteristic as much as, say, fuel economy or technology or aesthetics or horsepower.   But when it really comes down to it, an educated consumer with a family is going to understand that safety features and ratings really do matter.  That…

We here at Fields BMW Lakeland, like the rest of the sport-loving community, are getting really excited about the 2012 Summer Olympics in London, England.  It's hard to believe that it's been four years already since Michael Phelps worked his aquatic magic, NBA players recaptured international hoops glory, and U.S. gymnastics stars like Nastia Liukin and Shaun Johnson made names for themselves on the biggest sports stage on the planet.  But it…

In 2012, buying a new car isn't as simple as picking the prettiest one, or the fastest one, or even the most luxurious one.  Those things certainly play a role in deciding which new model to bring on home, but let's face it; in 2012, there are few things consumers care more about than fuel efficiency.