In a world where non-luxury auto brands are doing everything they can to make their own vehicles more and more luxurious at a lower price than our own high-quality vehicles, our own higher-ups have made a decision to parry that offense by releasing a more affordable BMW 3 Series vehicle here in the U.S. next year.

This car will be called the 2014 BMW 320i, and it will feature a lot of the same…

We here at Fields BMW Lakeland are, like everybody else in the country, starting to get a little antsy for the holidays.  Christmas is less than a week away, and most of us have shopping to finish, gifts to wrap, and then traveling to do.  However, most important in our holiday break will be the time we get to spend with our families, and the BMW marketing department recently put out a commercial that encapsulates…

At the risk of making some of our readers feel old, we're going to go ahead and make it known that this year marks the 50th anniversary of the first James Bond movie.  The latest film in the series, "Skyfall," will be released this year and will be the 23rd time a Bond character has undergone one of his fantastic action adventures.  It also marks the 23rd time that a Bond actor-Daniel Craig this…

They say that good things are worth waiting for, and while we're not exactly sure who "they" are, we think that they make a pretty good point.  As a kid, Christmas was always totally worth the anticipation, for example.  Anybody who's ever had a kid knows that nine months' worth of waiting is really no big deal considering the reward, and owners of the recently-released BMW M5 and M6 know that all the…

Despite what some may say, change is a good thing, especially in the auto world.  While there are those who pine for the automotive past, the truth is that cars have only gotten better and safer as the years have gone on, and that means with every generational upgrade we get to see the best cars ever made.  Happily, 2013 is an upgrade model year for the 7 Series, something any dealer or fan of BMW in Florida must be ecstatic to hear, particularly when the scheduled updates mean more juice in the drivetrains and some aesthetic updates, as well…

If you want to know about baseball, you talk to Peter Gammons.  If you want to know about food, you talk to Alton Brown.  And if you want to know about the infinite nature of space and time, you talk to Stephen Hawking.  Experts are experts, and we here at Fields BMW Lakeland aren't in the business of challenging them when they something of substance.  So when Popular Mechanics, the know-all publication for everything…

There are cars, and then there are really good cars.  And then, way after that, at the very tippy-top of the automotive business, is the best automobile of all time-the BMW 3 Series.

Easy for us to say, you're thinking, since as a dealership actually selling this particular BMW in Florida, we would have no qualms with claiming such a thing, but we're not the ones making the claim.  In fact, it's…

As much as we here at Fields BMW Lakeland feel pride for the vehicles we sell, we also feel an immeasurable amount of pride for our award-winning service.  We understand that customers don't just buy cars because the cars are great (even though our BMW models, admittedly, pretty wonderful).  They also buy cars based on the way the dealership treats them.  We feel like we treat our customers pretty well, and that's absolutely?

Christmas is over now, finally, and so is New Year's, which means we can get back into the non-holiday routine of everyday life.  For a good number of us, that routine will include incorporating into our lives the brand new iPads we got for Christmas, but as can happen with new technology there are plenty rookie users that don't have the slightest idea of what that tech is capable of.  Truth be told?

As far as innovative music services for the automobile are concerned, Pandora has pretty much gotten all of the buzz so far.  In a way, we suppose that's fair enough considering Pandora's unique way of helping users find new artists similar the ones they already love has certainly helped expand fans' love of music.  But there's more to streaming music than just Pandora, folks, and BMW never has been one to discriminate.