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BMW Technology Aides Olympians' Training

Published Saturday, 05 May, 2012 by John Roman. Categories: News.

We talked a couple weeks ago about how the BMW higher-ups in Germany allowed the folks with the Olympics to use the Munich wind tunnel to test the strength of the torch, and we've seen plenty of pictures of those sweet special-edition Olympic BMW vehicles, but as it happens BMW is a lot more involved in the Summer Games than we here at Fields BMW Lakeland originally realized. Apparently, we're helping U.S…

Popular Mechanics Names i-Series a Top Upcoming Plug-In

Published Tuesday, 01 May, 2012 by John Roman. Categories: News.

If you want to know about baseball, you talk to Peter Gammons. If you want to know about food, you talk to Alton Brown. And if you want to know about the infinite nature of space and time, you talk to Stephen Hawking. Experts are experts, and we here at Fields BMW Lakeland aren't in the business of challenging them when they something of substance. So when Popular Mechanics, the know-all publication for everything…

BMW Helps Test the Olympic Torch

Published Sunday, 22 April, 2012 by John Roman. Categories: News.

There are a lot of things we here at Fields BMW Lakeland love about the Summer Olympics, and everybody has their favorite event, whether that be swimming, basketball, gymnastics, or something more obscure. For some, though, the most emotionally powerful aspect of the entire Games is the Opening Ceremony, and the most emotionally powerful aspect of the Opening Ceremony is the lighting of the torch.

It will take weeks for that little fire stick to…

Special Olympic BMWs Are On Their Way

Published Thursday, 05 April, 2012 by John Roman. Categories: News.

We here at Fields BMW Lakeland, like the rest of the sport-loving community, are getting really excited about the 2012 Summer Olympics in London, England. It's hard to believe that it's been four years already since Michael Phelps worked his aquatic magic, NBA players recaptured international hoops glory, and U.S. gymnastics stars like Nastia Liukin and Shaun Johnson made names for themselves on the biggest sports stage on the planet. But it…

BMW's Electric Car Tradition Stretches Four Decades

Published Friday, 23 March, 2012 by John Roman. Categories: News.

We like to think of electric vehicles as something new, mostly because they're only just now hitting lots in the form of mass-production models, but we here at Fields BMW Lakeland have got an interesting little secret to tell our readers-we've been tinkering around with all-electric prototypes for four decades already.

Okay, so not us specifically, but the engineers at BMW that work constantly to put out the best and most cutting-edge vehicles…

BMW Using Solar Power At Facilities

Published Thursday, 08 March, 2012 by John Roman. Categories: News.

Energy is a pretty incredible thing, especially considering that there are simply so many ways that we can generate it. For years (and by "years," we mean like in the thousands), the most surefire way to create and use energy was to burn the earth's natural resources. For cavemen, that meant wood and fire, followed by the discovery of fossil fuels like coal, natural gas, and of course oil.

BMW Adds AUPEO! to ConnectedDrive App List

Published Friday, 02 March, 2012 by John Roman. Categories: News.

If there is one thing people like, it's food. And if there's two things people like, it's food and listening to streaming internet radio in their cars. 2013 model year BMW vehicles can't whip you up a well-cooked meal on command, but they can do the other thing, and apps like AUPEO! are making it more fun and easier than ever before.

BMW 328i Earns 36 mpg from EPA

Published Sunday, 05 February, 2012 by John Roman. Categories: News.

In 2012, buying a new car isn't as simple as picking the prettiest one, or the fastest one, or even the most luxurious one. Those things certainly play a role in deciding which new model to bring on home, but let's face it; in 2012, there are few things consumers care more about than fuel efficiency.

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Fields BMW Lakeland's Award-Winning Service

Published Monday, 23 January, 2012 by John Roman. Categories: News.

As much as we here at Fields BMW Lakeland feel pride for the vehicles we sell, we also feel an immeasurable amount of pride for our award-winning service. We understand that customers don't just buy cars because the cars are great (even though our BMW models, admittedly, pretty wonderful). They also buy cars based on the way the dealership treats them. We feel like we treat our customers pretty well, and that's absolutely?

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