Auto Shows are always great fodder for news and updates on everybody's favorite BMW cars, and Florida drivers like yourselves are likely to be very pleased to hear about the new BMW 4 Series Coupe concept that recently made its debut at the Detroit Auto Show.

If you're looking at that previous sentence and asking yourself, "Wait, what?  4 Series?" we totally understand.  It looks like we're introducing a whole new group…

We here at Fields BMW Lakeland are, like everybody else in the country, starting to get a little antsy for the holidays.  Christmas is less than a week away, and most of us have shopping to finish, gifts to wrap, and then traveling to do.  However, most important in our holiday break will be the time we get to spend with our families, and the BMW marketing department recently put out a commercial that encapsulates…

We've all had the experience of putting in a request for a rental vehicle, only to pick the thing up and be completely disappointed by the make and model we've been given.  "What about that BMW I see out on the lot; can I have that one instead?" we ask.  "No," they say.  "That one's already been claimed."

They've always already been claimed, it seems, which is all the more reason…

It really only takes about 90 days for a consumer to figure out whether or not they love the new car they recently purchased.  Three months is plenty of time for someone to get accustomed to the instrument panel and any accompanying infotainment software, the handling and power of the engine, and even how comfortable the seats for a long daily commute.  Somewhere around 90 days into that relationship, the driver either says, "Yup, I…

It's hard for us here at Fields BMW Lakeland to estimate the number of times that we've had a conversation with someone that went essentially like this:

Them: "Oh wow, you work at a BMW dealership?  I love BMW's cars, but I just could never afford one."
Us: "Yeah, that's unfortunate."

And it really is.  If it was up to us and money weren't a consideration, we'd get everybody…

We here at Fields BMW Lakeland have been told time and time again that no car can please every customer, but we've always contended that no vehicle on our lot comes closer than the BMW 3 Series. Tampa drivers have been touting the benefits of this vehicle for years, but because it's a sedan there are some families that would find its cargo area a little too confining.

So to dip into both…

We talked a couple weeks ago about how the BMW higher-ups in Germany allowed the folks with the Olympics to use the Munich wind tunnel to test the strength of the torch, and we've seen plenty of pictures of those sweet special-edition Olympic BMW vehicles, but as it happens BMW is a lot more involved in the Summer Games than we here at Fields BMW Lakeland originally realized.  Apparently, we're helping U.S…

If you want to know about baseball, you talk to Peter Gammons.  If you want to know about food, you talk to Alton Brown.  And if you want to know about the infinite nature of space and time, you talk to Stephen Hawking.  Experts are experts, and we here at Fields BMW Lakeland aren't in the business of challenging them when they something of substance.  So when Popular Mechanics, the know-all publication for everything…

There are a lot of things we here at Fields BMW Lakeland love about the Summer Olympics, and everybody has their favorite event, whether that be swimming, basketball, gymnastics, or something more obscure.  For some, though, the most emotionally powerful aspect of the entire Games is the Opening Ceremony, and the most emotionally powerful aspect of the Opening Ceremony is the lighting of the torch.

It will take weeks for that little fire stick to…