BMW Automakers Combine Classic Performance with Future Technology

We can't help but get excited about what's around the bend for our favorite automaker here at Fields BMW of Lakeland -- and not just what's around the bend every time we get behind the wheel and drive. The automaker has many exciting plans for the future of BMW cars and for the industry, and is experiencing terrific success.

"We posted new record earnings and continued to grow profitably," said Harald Kruger, Chairman of the Board of Management of BMW AG, "thereby maintaining a strong basis for the consistent implementation of our strategy."

According to the automaker much of the strategy implemented during recent years and going forward involves focus and investment in electrification.

The automaker's plans can be seen and experienced in several models which are currently available or will soon be available to order here at our Winter Haven, FL area BMW dealership -- models which feature BMW i and BMW iPerformance technology.

Featuring BMW iPerformance technology, the 2017 BMW 330e retains the performance, luxury, and high-tech amenities of driver favorites like the BMW 328i; it updates the classic BMW sport sedan, however, with a powertrain that combines a four-cylinder gasoline engine and battery powered electric motor to provide excellent performance and high efficiency.

"We are already achieving measurable success in the areas in which the entire sector is judged," continued Kruger, "namely our successful electrification strategy, with more than 100,000 electric vehicles on the roads already today."

Additionally, BMW plans to expand the range of BMW i and BMW iPerformance models available. According to Kruger, "We are absolutely convinced that the mobility of tomorrow is sustainable."

And we're excited to be right there beside the automaker, offering incredible cars that combine amazing performance with the latest advancements in automotive propulsion which you can experience in models like the 2017 BMW 3 Series and many others. Stop in for more information about BMW i and BMW iPerformance technology today!