700 × 466
You may recognize Fields BMW Lakeland as your source for BMW vehicles, but do you know about our Fields Matters loyalty program? At our BMW dealership near Winter Haven, we deeply value our customers, and this continues after the purchase or lease process is complete. That’s why we created the Fields Matters program so that you can enjoy the benefits of doing business with Fields BMW Lakeland, whether you drive off in a new BMW or one of our exceptional pre-owned vehicles. 


What Is Included with the Fields Matters Program?


As part of the Fields Matters program, our customers receive the following perks:

  • Complimentary car washes

  • Fields gourmet ice cream and coffee bar 

  • 10% discount on accessories and clothing

  • Children’s play area access

  • Discounts for seniors (65 and older) and students (with valid student ID) 


Plus, when your vehicle is in for a BMW service at our BMW dealership, you'll have access to:

  • Internet work stations

  • Free loaner vehicles

  • Complimentary shuttle service

  • Free dent-less paint repair within the first 90 days of your purchase


Of course, you’re always welcome to contact us or stop by our BMW dealership with any questions or BMW service requests regarding your vehicle. Whether you need help from our knowledgeable sales team or our factory-trained technicians who use OEM parts and state-of-the-art tools and equipment, our staff at Fields BMW Lakeland always looks forward to serving you and doing our part to keep your BMW looking and performing like new.

Not a customer yet? As they say, there’s no time like the present, so visit us today to discover the BMW of your dreams. We have excellent finance and leasing options available to help you drive home in the Ultimate Driving Machine® and become a part of the extended Fields BMW Lakeland family.
Categories: Social, Service