The new BMW M5: Soon to be a star on the road, sooner still a star on the screen.
High-performance sedan makes exclusive appearance
as cover car for the Limited Collector's Edition of the Xbox 360 racing
game Forza Motorsport 4 ? Launch also marks the start of the BMW M5
Forza Cup ? Winner's prize is a BMW M5.
Munich. The upcoming launch of the new BMW M5 has set pulses
racing, thanks, among other things, to its athletic and elegant design,
V8 engine with M TwinPower Turbo technology developing 412 kW/560 hp,
seven-speed M Double Clutch Transmission with Drivelogic, and Active M
Differential. And now the Forza Motorsport 4 racing simulation game for
the Xbox 360 console provides the perfect outlet for this excitement.
Ahead of the car's official road launch, ambitious gamers can now thread
the high-performance sedan around the world's most spectacular race
circuits on their TV or computer screens. The Limited Collector's
Edition of the latest version of Forza Motorsport sees the new BMW M5
not only taking on the role of "hero car" but also featuring as the
game's cover star. On the same day as the game is released (October 14,
2011), registration will open for the BMW M5 Forza Cup. The competition
to set the fastest virtual laps in the new M5 will build to a climax in
the finale at the BMW Welt. The fastest gamer will earn him or herself
the keys to a very real high-performance experience; the winner's prize
is a BMW M5.
A few weeks after the car's world premiere at the Frankfurt
International Motor Show (IAA) ? but ahead of its market launch in
December 2011 ? the Forza Motorsport community will have the chance to
rack up the first virtual laps with the new BMW M5. The latest version
of the globally popular racing game uses high-resolution HD graphics and
state-of-the-art simulation technology to deliver an exceptionally
realistic driving experience. Gamers can piece together their preferred
race scenario from around 500 different cars and more than 100 circuits.
The highlight is the new BMW M5, which will sample its first taste of
virtual race action in Forza Motorsport 4. Gamers will compete to set
the quickest times on circuits such as the Nürburgring's Nordschleife
track, where BMW M GmbH engineers have been fine-tuning the actual car
over recent weeks and months. Forza Motorsport 4 offers a range of
difficulty levels and driving aids, allowing both rookies and
experienced gamers to experience the thrills and excitement of the game ?
and the new BMW M5 ? straight off the start line.
For the first time, gamers will have the choice of using the controller
or the innovative new Kinect control system for the Xbox 360 to pilot
the car. Added to which, the game also features a garage mode, in which
the selected car can be explored and configured. As well as the new BMW
M5, the range of cars players can choose from includes a host of other
BMW models, from the BMW M1 to the new BMW 6 Series Coupé.
Fields BMW Lakeland
4285 Lakeland Park Drive Lakeland, FL 33809Sales: (800) 625-6518
- Parts: (800) 632-6709
News
BMW Group Design once again scoops a clutch of prizes at the 2011 GOOD DESIGN(TM) Awards.
No fewer than six BMW Group models have
received the prestigious 2011 GOOD DESIGN(TM) Award: the BMW 6 Series
Convertible, the BMW 6 Series Coupe, the BMW 1 Series M Coupe, the BMW
ActiveE, and the two motorcycle models BMW K 1600 GT/GTL along with
the BMW G650 GS. The annual GOOD DESIGN(TM) Award ranks as the most
celebrated international accolade in the field of product design
? and this year once again it honors the outstanding quality of
BMW Group Design.
The world's oldest and most esteemed design prize was founded in 1950 in Chicago by the architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann Jr. is awarded by the Chicago Athenaeum and the European Centre for Architecture, Art Design and Urban Studies. For more than 60 years now, this coveted accolade has recognized exceptionally innovative and visionary products, concepts and ideas that go beyond the regular horizons of everyday product design. The aim of the award, not least of all, is to raise public awareness of contemporary design together with related issues of sustainability.
The prize is awarded based on the criteria of functionality and aesthetics as originally laid down by Saarinen and Eames, and is now complemented by an ecological aspect that stipulates sustainable design in keeping with our times. 2011 saw the independent jury of design experts and architects sifting through a record number of applications from around the world to decide their final selection of more than 500 product designs and graphics from 38 countries that were deemed worthy of the GOOD DESIGN Award.
The new BMW 6 Series Convertible combines a stretched bonnet, set-back passenger compartment, long wheelbase and flat waistline with a classic soft-top roof featuring a distinctive "fin" design. The car's powerfully contoured surfaces and forward-surging lines are a reflection of its dynamic handling properties.
Aesthetes who delight in luxury and forward-looking technology need look no further than the new BMW 6 Series Coupe, combining as it does dynamic athleticism with exclusive travel comfort. Adaptive LED Headlights represent an innovation in lighting technology and draw on the hallmark round headlight look in a new rendition of BMW's iconic design cues.
The new BMW 1 Series M Coupe cuts a compelling figure with its athletic demeanour and M-specific interior design. The optimised track width of the front and rear axles, an expansive front apron and powerfully flared wheel arches lend the BMW 1 Series M Coupe its unmistakable character. The two sets of chrome-plated twin tailpipes, situated at the outer edges of the rear, make for the symmetrical look familiar from M styling.
With the BMW ActiveE, an all-electric-drive BMW 1 Series Coupe, BMW is testing everyday usage of electric vehicles. The insights gleaned from this field test will flow directly into series development of the BMW i3. The intelligent configuration of the drive components and energy storage systems within the vehicle create the ideal prerequisites for customary BMW driving dynamics and extended functionality. This electric car offers four full seats, boot space of around 200 liters, rear-wheel drive and a range of approximately 160 kilometers (100 miles) in day-to-day operation.
With its BMW K 1600 GT and BMW K 1600 GTL, BMW Motorrad is tapping into a new dimension of the touring experience. Both these motorcycles present a self-assured, imposing and distinctive appearance, sparking off a hefty dose of wanderlust at first glance.
With its lean and wiry off-road physique, the BMW G 650 GS motorbike evokes an impression of lightness and adventurousness. Its characteristic enduro design and its color concept are fully in keeping with the BMW GS family style and round off the bike's overall sporty impression. The quality and specification of this model coupled with its long-distance comfort set it apart from the competitors.
BMW Group Design has already won the coveted design award several
times in the past. Last year it was the BMW 5 Series Sedan, the MINI
Countryman, the BMW S 1000 RR and the BMW Concept 6 design study that
captured the prestigious prize. In 2008 honors went to the BMW 3
Series Convertible, the BMW 1 Series Coupe, the MINI Cooper S Clubman
and four BMW motorcycles. Back in 2007, the jury of the GOOD DESIGN
Award paid tribute to the new BMW X5, the BMW 3 Series Coupe, the new
MINI and three motorcycle models.
BMWs Newest Sports Activity Vehicle achieved highest rating in all categories
"Safety has always been a top priority at BMW and our vehicles have always done well in IIHS tests," said Tom Baloga, Vice-president Engineering (US) for the BMW Group. "As well as the X3 will protect its driver and passengers in a crash we believe that it is even more important that the X3 has been engineered to help the driver avoid the crash in the first place."
In addition to front, side and head protection airbags, the newest BMW X3 also includes knee-protection airbags. Responsive handling, worthy of the Ultimate Driving Machine® is further enhanced with Dynamic Stability Control and xDrive, BMW's intelligent all-wheel drive system. An available head-up display helps keeps the driver's eyes on the road.
The BMW X3 is available with BMW Assist™ which includes the industry's first enhanced Automatic Collision Notification system, developed in cooperation with the William Lehman Injury Research Center in Miami, FL. In the event of a severe collision an assessment of the risk of severe injury, determined using a sophisticated set of algorithms assessing crash data, is transmitted as part of the automatic collision notification call placed to the BMW Assist emergency call center. This helps first responders to be better prepared for those first critical moments after arriving at an accident scene.
The new BMW M5: Soon to be a star on the road
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BMW is back in Hollywood with Mission: Impossible - Ghost Protocol
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Munich/Los Angeles.
Back in Hollywood. BMW is pleased to announce their participation in
the upcoming Paramount Pictures release "Mission: Impossible ? Ghost
Protocol" as the film's main automotive partner. High performance with fewer emissions is the name of the game: One of the BMW vehicles provided for Tom Cruise´s next film is the BMW Vision EfficientDynamics concept car. It has been recognized as having the most sophisticated technology and the most striking design among the current concept electric supercars. In a few years the BMW i8, which was inspired by the BMW Vision EfficientDynamics concept vehicle, will enter series production. "We are thrilled to be involved again in another Hollywood Blockbuster," said Ian Robertson, BMW AG Board Member for Sales and Marketing. "The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure ? in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic." |
BMW Partners with MOG on a NEW BMW Apps Certified App.
Woodcliff Lake, NJ and Berkley, CA ? BMW of North America announced that it is partnering with MOG to develop a new BMW Apps Certified App, which the companies expect to bring MOG's award winning, on-demand streaming music service to BMW vehicles equipped with the BMW Apps smartphone app integration option. The two companies will demonstrate a beta version of the app at the North American press launch of new 6 Series Coupe.
"The partnership with MOG is another great step for BMW Apps, as we continue to listen to our customers and work to assess, develop and launch the apps they want most in a timely manner," said Paul Ferraiolo, Manager of Product Planning and Strategy for BMW of North America. "The development of BMW Apps enables us to bring new features into the car with a speed that simply was not possible before. Stayed tuned, there will be more to follow."
"We're thrilled to work with BMW to unveil a premium automotive integration of an on-demand music service," said David Hyman, CEO of MOG. "We remain focused on giving people ways to enjoy music wherever they are, and we are jointly designing a MOG user experience specifically for BMW USA that makes it fast, easy and safe for drivers to enjoy unlimited, uninterrupted music and still focus on the road. People listen to music while driving more than anywhere else, so it's critical for us to offer MOG in the car," Hyman added.
The demonstration app that will debut in Monterey will preview the advantages of offering an on demand music service that is deeply integrated into BMW's premium ConnectedDrive technology.
- On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere.
- Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the existing BMW iDrive controller and steering wheel controls.
- Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.
- MOG radio: Only MOG offers patent-pending "MOG Mobius" music discovery engine, which enables users to switch between true "artist only" radio or a full mix of similar artists.
- Curated content: Users will have access to New Releases, Editor's Picks, top Charts, Featured Playlists, and Custom Radio in addition to their own tagged songs from within the MOG music service.
- Highest quality audio: MOG downloads music at 320kbps, which provides the highest quality listening experience.
MOG offers a $9.99 per month MOG Primo subscription plan, which provides subscribers with access to MOG for unlimited, on-demand listening access online at MOG.com, through the MOG app on iPhone and Android phones, through compatible CE devices from major manufacturers such as Roku, Sonos and LG, and soon Samsung and Vizio, , all via a single MOG account.
About MOG
MOG, Inc. is a next-generation music media company founded in June 2005 by David Hyman, former CEO for Gracenote. MOG's all-you-can-eat, on-demand listening service provides access to a vast library of over 11 million songs and over one million albums through its mobile apps on iPhone and Android phones, online, and on streaming entertainment devices. MOG, Inc. is also the provider of The MOG Music Network (MMN), the premier destination for music content online and largest music focused advertising network consisting of over 1500 music sites, reaching nearly 40 million people each month.
Headquartered in Berkeley, California, MOG Inc. investors include Menlo Ventures, Balderton Capital, Simon Equity Partners, Universal Music Group and Sony Music. Grammy-winning record producer Rick Rubin, named by TIME Magazine as one of the "100 Most Influential People in the world," is a member of MOG's Board of Directors.
BMW Group in America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 138 BMW motorcycle retailers, 107 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
BMW: A Driving Obsession (on CNBC)
For those of you who missed CNBC's look inside the BMW brand lastnight, not to worry. CNBC will be repeating it throughout the week and month as it gears up for part two in the series. And for those who really have no idea what the show is about, here's a full description:
CNBC goes inside one of the most successfully managed brands and companies in the world ? BMW. Its familiar blue and white logo stands as the symbol of prestigious, high-performance, luxury cars. A one-time aircraft engine manufacturer that eventually moved to motorcycles and offbeat sports sedans, BMW today commands brand recognition and respect that is the envy of the commercial world.
CNBC Correspondent Carl Quintanilla takes viewers inside BMW's secretive Tech Center, where teams of engineers obsess over the technical and mechanical details that the company says justify its cars' high prices. Acoustic specialists consider every sound in the car, from the exhaust note to the window motors; ergonomic engineers labor over the stunningly complex mechanical labyrinth that is a modern seat; and crash specialists deliberately wreck a parade of high-dollar vehicles to improve safety.
BMW is a company enjoying success, but also facing significant challenges. Growing environmental and political pressures are making it increasingly tough to market high-performance cars, but BMW is staking its future on its ability to build vehicles that are both sustainable and fun. BMW also faces daunting competition, not only from other German manufacturers like Audi, but also from carmakers in Japan, Korea ? and soon, China.
BMW: A Driving Obsession is the fascinating story behind a once small, struggling company that transformed itself into a global luxury car powerhouse, and is now going flat out to maintain its edge.