Certified CenterWe here at Fields BMW Lakeland are, like everybody else in the country, starting to get a little antsy for the holidays. Christmas is less than a week away, and most of us have shopping to finish, gifts to wrap, and then traveling to do. However, most important in our holiday break will be the time we get to spend with our families, and the BMW marketing department recently put out a commercial that encapsulates all those feelings in under a minute of brilliant television.
Check it out:
That last line-"There is no road like the road home"-really rings true this time of year, especially because so many of us only really get home once every twelve months. More importantly, though, the ad gets viewers on BMW's side without exploiting the season. In fact, the commercial consists of real people videotaping themselves packing and traveling to be with their families. That "home video" footage, taken mostly on cell phones, was then spliced and set to music with hardly a BMW model in the entire commercial. One whips by quickly in some grainy footage, and of course there's a BMW logo at the end of the spot, but that's really it.
We hope that you dig the new ad, but more importantly we hope you all travel safely and have a great holiday. We're so lucky to represent BMW in Florida, and we really do love our customers. Merry Christmas, Happy Hanukah, and Feliz Navidad to the whole lot of you!
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