Fields BMW Dealership in Lakeland, Florida

About Fields BMW Lakeland - A New and Pre-Owned Car Dealer Serving Winter Haven, FL

Fields BMW Lakeland is proud to serve the Central Florida region, including Winter Haven area with quality new and pre-owned luxury cars. With the latest BMW models for sale, and remaining BMW vehicles available at our Florida BMW dealership, you can expect to find a car fits your specific automotive desires. 

Check out exciting new models we have available including the BMW X1, new BMW X3, exciting BMW 320i sedan,  BMW 7 Series, and new BMW 6 Series models, you are sure to find the perfect BMW. Come visit us at I-4 at Exit 33, 4285 Lakeland Park Drive to see our vehicles and take one for a test drive.

Before you head in for a test drive, read our safe driving tips for our Florida BMW customers!

Fields BMW Lakeland Service Drive

Fields BMW Lakeland is home to the latest technology including new electric BMW cars! Check out the new BMW i3 and the high-performance BMW i8

Fields BMW Lakeland serves the Winter Haven area, so if you are in Central Florida and looking for a pre-owned BMW for sale or another popular pre-owned car then you have come to the right place. Visit our pre-owned vehicle inventory in Florida page to see the large collection of pre-owned vehicles Fields BMW Lakeland has to offer.

But, Fields BMW Lakeland is not just a good choice as your new and pre-owned BMW dealership near Winter Haven, we also provide a full line of services dedicated to our Florida customers. From auto repair & service performed by expert mechanics, to affordable OEM BMW car parts, to BMW auto loans and leasing, Fields BMW Lakeland is the smart choice for your next new luxurious BMW vehicle and automotive needs in the Central Florida area.

Fields BMW Lakeland Customer Lounge

Hear What Our Customers Have to Say

"Thank you for operating with customer satisfaction as a top priority, it sets you apart from the crowd..."

ATTN: Manager, Fields BMW Lakeland. "Serg," provided exemplary service during my appointment yesterday (Wednesday 6/22/11). Not only was my issue addressed with genuine concern but it was handled quickly and to my extreme satisfaction. He has become one of the main reasons I return to Fields for service (and purchases, knowing my return appointments will be handled efficiently and effectively). The cold truth is that I can buy a car from any number of locations for a good price and I can have my car serviced at any other number of mechanic shops at a satisfactory level but it's nice to find both of those qualities in one dealership. It reminds me why I chose Fields for my first BMW purchase five years ago. I look forward to my next one. Thank you for operating with customer satisfaction as a top priority, it sets you apart from the crowd.


N. Daley, Lakeland, FL

"All and all one of the best experiences we have ever had buying a car..."

Dear Mr. Fields:

I am very pleased to be writing you. We recently purchased a new car from you BMW dealership in Lakeland, FL. My profession requires travel all over Florida and I travel "I-4" quite often. Every time I do I see your dealership. So one rainy day this week, I decided to stop in. I was greeted by Furman Clark and we went to work looking at your inventory.

Furman and I found a few options and proceeded into the rain to take a look. At no time did Furman hesitate, shy away, or stall because of the weather. We went right out in the rain and began to review the options. I must tell you that this means a great deal to me, it is truly hard to find sales people willing to go the extra mile for a client.

As it turns out, none of the options we looked at were the right one, so after a bit more discussion, Furman introduced me to Lance Lightsey. We sat down with Lance and I told him what I was looking for. Without delay, he pulled up some options. Furman and I were back in the rain, this time test driving one of these options. Finally, the car I was looking for, low miles, great color, extended warranty, and very clean. I had to leave to get to an appointment, but we were back that night.

That's when we met Steve Simpson, Lance had to leave early. We drove the car again and decided to purchase the vehicle. Lance and I had discussed a price and Steve jumped right in his place. I did not have to start from square one, again saving me time and effort. Negotiations finished, next we met Lanette Wheatcraft.

Lanette went above and beyond to accommodate our requests, but we could not get the paperwork finished that night. So at 9:00am the next morning, we were back, Lanette was ready, we decided to purchase the car rather than use the great financing "4.5%" she offered. She was very dilligent in explaining all the optional items available to us and made sure we were happy. While she was finishing the paperwork, Furman gave me a tour of our new car and explained how everything worked. This was our first BMW, Michele and I knew nothing. Furman was great and answered all our questions no matter how redundant. The car was delivered CLEAN and DETAILED, with a full tank of gas, how great is that!!

All and all one of the best experiences we have ever had buying a car. Keep it up; we are looking forward to our next purchase and sending you many referrals.

Happy Fields' Customer

Contact Info

4285 Lakeland Park Drive
Directions I-4 @ Exit 33
Lakeland, FL 33809

  • NEW SALES: 800-625-6518
  • Pre-Owned Sales: 863-816-1234
  • Service: 866-806-8868

Sales Hours

  • Monday 9:00 am - 8:00 pm
  • Tuesday 9:00 am - 8:00 pm
  • Wednesday 9:00 am - 8:00 pm
  • Thursday 9:00 am - 8:00 pm
  • Friday 9:00 am - 6:00 pm
  • Saturday 9:00 am - 5:00 pm
  • Sunday Closed

Service Hours

  • Monday 7:30 am - 6:00 pm
  • Tuesday 7:30 am - 6:00 pm
  • Wednesday 7:30 am - 6:00 pm
  • Thursday 7:30 am - 6:00 pm
  • Friday 7:30 am - 6:00 pm
  • Saturday 8:00 am - 2:00 pm
  • Sunday Closed