NEED A PRODUCT EXPERT?
INTRODUCING THE BMW GENIUS PROGRAM.
Here at Fields BMW Lakeland you'll now find a product expert who will assist you in finding the perfect new BMW or pre-owned BMW to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and explain all aspects of your BMW - before, during, and after your purchase. Meet our BMW Genius Team and experience a new way of learning about BMW vehicles, features and innovations for as long and as often as you wish, without pressure to purchase.

Discover the features of your Ultimate Driving Machine and experience your possession with the full knowledge and confidence of a Certified BMW Genius here at Lakeland BMW dealer. Inspire your companions, your manager or simply do yourself a favor. The Fields BMW Genius Program near Winter Haven, FL offers BMW customers and BMW drivers custom test drives and vehicle walk-arounds to help get the most out of your BMW encounter. Trained directly by BMW, our Certified BMW Genius Team is ready and willing to help you get the most out of your Ultimate Driving Machine®.

SCHEDULE A BMW GENIUS APPOINTMENT

THE FIELDS BMW GENIUS TEAM.
We are happy to guide you through the exciting world of BMW products and features to make sure to find the right BMW for your needs. Regardless of whether you're a first-time BMW owner, or lifetime BMW aficionado, we empower our drivers to know every detail about their BMW vehicles. Schedule your Encore Delivery with our BMW Genius Team today here at our BMW dealer serving Lakeland and Winter Haven, FL, as well as all surrounding areas. 



BMW OWNER HOW-TO VIDEOS.

Explore the features of your BMW through our library of BMW Model Videos designed by BMW USA. Want a personal demonstration of your BMW's features? Schedule a BMW Genius Encore Delivery Appointment today and our BMW Genius Team will show you all of the capabilities of your Ultimate Driving Machine, in person at Fields BMW. While you're here, take advantage of our exclusive Fields Matters Amenities.

Select Your BMW Model Series:

2 3 4 5 6 7 i3 X1 X3 X4 X5 X6 Z4
BMW GENIUS APP.
Install the BMW Genius App and get 24/7 BMW Support on your smartphone or tablet.


Within the App you'll find:
  • Helpful BMW instructional how-to videos
  • BMW Model-specific product information
  • Answers to frequently-asked BMW questions
  • Special BMW Tips & Tricks to help you get the most of your Ultimate Driving Machine
  • and much more...


  

BMW ENCORE.
Every new car customer at Fields BMW is invited to return to the center for a free, personalized tour of your new vehicle. To schedule your appointment with a BMW Genius please call or complete the form above.

BMW GENIUS HOTLINE.
Looking for more answers while you are on the road or just not near a BMW center? Contact the BMW Genius Hotline  on 1-844-4GENIUS (1-844-443-6487), or via bmwgenius@bmwusa.com