Certified CenterIt's no surprise that social media has changed the way we live. Not only can you keep in touch with your cousin who lives across the country, but you can also keep tabs on that friend you made when you were backpacking through Europe.
Social media has also made it easier to connect with companies and brands one-on-one. At Fields BMW Lakeland, we're thrilled to share the progress the BMW brand has made in engaging its fans and consumers throughout the country.
BMW of North America recently launched a lifestyle and accessories shopping experience based around social engagement that reaches consumers where they already search for connections. BMW fans can now log onto Facebook to browse through BMW lifestyle products and accessories as well as BMW M performance parts. Known as the BMW USA Social Shop, this virtual store enables users to "like" and share items that pique their interest, view friends' shopping activity and add to a wish list so that others can view and shop for you as well!
Drivers who have visited the brand's BMW eCommerce site will be in familiar territory on the Facebook shopping experience, where users will be able to browse items by model and category and utilize the new "social memory" function, which allows them to keep their personal profiles up to date based on shopping history. That makes the Facebook site the perfect place to accessorize your new BMW 535i!
Secure checkout is enabled by Google Checkout, Paypal or a credit card, with additional payment options to follow throughout the year. Once site visitors have made a purchase, they can provide immediate feedback on BMW Aftersales products simply by commenting on the products listed in the Facebook shopping experience.