Certified CenterThe BMW brand has long nourished a passion for the arts and a dedication to supporting both the art community and the artistic expression of its customers and supporters throughout the world. Nothing has better exemplified this passion and dedication than the legacy of BMW Art Cars designed over the years by the likes of Andy Warhol, David Hockney, Roy Lichtenstein and Jeff Koons.
In 1975, French driver and art enthusiast Hervé Poulain asked his friend Alexander Calder to paint a BMW 3.0 CSL leading up to the Le Mans 24-hour race, simultaneously launching the BMW Art Car Collection that has since spanned 40 years and the careers of 17 of the greatest artists of the last half century. Working in conjunction with BMW Motorsport Director Jochen Neerpasch, Calder launched a new tradition in both race driving and art in motion that is upheld today in the cultural commitment of the BMW brand.
Now, the staff at Fields BMW Lakeland is eager to continue the tradition by welcoming the 40th anniversary festivities stateside. Formal celebrations began at the Centre Pompidou in Hong Kong, the Concorso d'Eleganza at Lake Como and the BMW Museum in Munich, where the automaker has launched "rolling sculpture" exhibitions featuring the first four BMW Art Cars created by Alexander Calder, Frank Stella, Roy Lichtenstein and Andy Warhol as well as the BMW M3 GT2 designed by Jeff Koons. Later this year, exhibitions will open in Shanghai and New York while still more BMW Art Cars will make appearances in London and Los Angeles as well as the Louvre.
At Fields BMW Lakeland, we think of every BMW car as a work of art, and we're sure you'll feel the same way. Stop in soon to get a look at the BMW vehicles that can become an installation in your everyday life.