Certified CenterIf there's one thing we understand about our drivers here at Fields BMW Lakeland, it's that individuality and style are of the highest importance. After all, this is what sets the BMW brand apart from the competition. Now, making your one-of-a-kind vehicle is easier than ever before.
That's because BMW has announced the launch of its BMW Individual DesignworksUSA Consultation Program, which enables drivers to commission their dream car. By working with a BMW Group DesignworksUSA designer, drivers can customize their vehicles in a manner that best displays their unique characters. That means color, trim creation and so many more options are right at your fingertips.
Having the ability to customize your vehicle is a first for the U.S. market, and it all kicked off at the Pebble Beach Concours d'Elegance in California. Attendees at the event's BMW Villa can meet with lead designer (with more than 20 years of design experience) Sandy McGill for a consultation regarding options such as interior trim, leather and paintwork.
Pursuing a personal design for your future BMW provides you with a number of unique options thanks to the BMW brand's dedication to searching the world over for the materials and colors that are at the forefront of vehicle design. Drivers may participate in the BMW Individual program with their 5 Series Sedan, 6 Series, 7 Series as well as the X6 and M model versions. Choose a-la-carte options or comprehensive packages, all of which offer quality leather, refined trims, dazzling paint finishing, equipment and headliners.
We hope to see you at our Lakeland car dealership soon, where we can help you find the perfect vehicle on our lots or answer any questions you may have on the BMW customized designs now available for drivers and even get you started designing. Design sessions begin at BMW Group DesignworksUSA or your closest BMW Center.