BMW of North America announces components of 360º Electric portfolio

At Fields BMW Lakeland, we know that navigating today's roads is about more than just putting on your turn signals and occasionally checking your blind spots -- it's a full 360 endeavor. That's why there's never been a better time for BMW of North America to announce the partnerships and programs that make up its 360º Electric portfolio.

The portfolio of consumer-oriented offerings has been designed to alleviate several of the primary barriers drivers perceive in purchasing an electric vehicle. It will be available to drivers in 2014 and both the 2014 BMW i3 and 2014 BMW i8 will be on display at the upcoming Los Angeles International Auto Show to coincide with its release.

Included in 360º Electric are products suited to public and home charging as well as flexible mobility and assistance services. Electric mobility experts in partnership with the brand have helped to develop advanced solutions to enhance both the EV driving experience and assist in establishing a sustainable lifestyle.

Portfolio features include detailed information on the following electric mobility areas of interest:

·         Home Charging

o   BMW i Charging Station

o   BMW Installation Services

o   BMW Solar Energy Program

·         Public Charging

o   ChargeNow -- a service that assists i drivers in locating all public charging stations on the ChargePoint network

o   ParkNow LongTerm -- a parking solution system built off of ParkNow

·         Flexible Mobility

o   Alternate Mobility Program

·         Assistance Services

o   ConnectedDrive

o   Maintenance and Repair Packages

o   BMW Roadside Assistance 

Our dealership sees the great potential in this portfolio to introduce drivers in Florida to the full potential of BMW cars. After all, BMW is the only manufacturer providing its customers with a comprehensive plan for full ownership of their electric vehicles. As electric mobility is a new territory for many drivers, we are proud to see the brand we represent take an active step in providing future drivers with all of the confidence and knowledge that they need to travel successfully.