Certified CenterAt Fields BMW Lakeland, we know that our drivers face a lot of choices as they begin searching for their next vehicle. In today's market, selecting a vehicle can be downright overwhelming, especially when you consider all of the options that are available for drivers in search of modern enhancements and reliable standard features.
To help you make the best possible choice in your new BMW vehicle search, our staff is here to help you make an informed decision. Fortunately, BMW of North America is all over it. The brand has just released the BMW Innovations campaign to introduce drivers to the range of technology features now enhancing its outstanding vehicle lineup.
This Monday, the brand launched three television spots supporting the tech innovations that are making their way from the high-performance BMW i8 vehicle to a number of vehicles in the BMW family.
· The "Change" spot highlights the transformation of the BMW i8 into the BMW 5 Series while showcasing the brand's Adaptive LED Headlights, which offer brighter lighting and are able to move in the direction of the traveling vehicle for optimal illumination at all times.
· "Looking Forward" portrays the Full-Color Head-Up Display available on both the BMW i8 and BMW 3 Series models. This system provides drivers with a range of useful information, including assistance systems information, current speed and speed limit as well as collision and navigation warnings.
· "Eyes Everywhere" demonstrates the BMW i8 iDrive screen and Surround Camera System capabilities, which are also available on the BMW X3. The camera system enables a 360-degree panorama to support drivers in navigating through limited visibility, parking and getting out of tight spots.
Visit our Lakeland BMW dealership for a taste of "tech drive," which gives drivers an opportunity to test these BMW vehicles out for yourself!