Certified CenterBMW cars are well-known for quality, performance, and dependability. They are a true joy to own from day one as shown in the prestigious J.D.
Power 2015 U.S. Initial Quality Study (IQS). Three BMW models: the 2015 BMW 2
Series, the 2015 BMW 4 Series and the 2015 BMW 5 Series – were the top
ranked vehicles in their categories according to the J.D. Power 2015 U.S. Initial
Quality Study (IQS). In addition, BMW ranked 6th among all the brands,
considerably above the industry average.
Not only does the IQS show that customers who recently purchased BMW are very happy with their purchase, it also highlights how well our dealers are doing in demonstrating the functions of the new BMW vehicle. The model rankings show improvements across the board from existing to new models. It shows BMW is meeting the challenge of making vehicles that customers like and that are useful and user-friendly. The sales staff at Fields BMW Lakeland is always there to assist its customers.
In the 2015 J.D. Power IQS Study, the 2015 BMW 2 Series was the Highest Ranked Small Premium Car; the 2015 BMW 4 Series was the Highest Ranked Compact Premium Car; and the 2015 BMW 5 Series was the Highest Ranked Midsize Premium Car. In addition, the all-new 2015 BMW 7 Series was ranked 2nd in the Large Premium Car segment.
The BMW brand also did very well in the survey. It ranked 6th among the nameplates with 99 PP100, a 9 point improvement from 2014. PP100 is the J.D. Power standard measurement of problems per 100 vehicles. The 2015 industry average is 112 PP100. The 2015 J.D. Power U.S. Initial Quality Study is based on responses from more than 84,000 purchasers and lessees of new 2015 model-year vehicles surveyed after 90 days of ownership. The study was fielded between February and May 2015.
Not only does the IQS show that customers who recently purchased BMW are very happy with their purchase, it also highlights how well our dealers are doing in demonstrating the functions of the new BMW vehicle. The model rankings show improvements across the board from existing to new models. It shows BMW is meeting the challenge of making vehicles that customers like and that are useful and user-friendly. The sales staff at Fields BMW Lakeland is always there to assist its customers.
In the 2015 J.D. Power IQS Study, the 2015 BMW 2 Series was the Highest Ranked Small Premium Car; the 2015 BMW 4 Series was the Highest Ranked Compact Premium Car; and the 2015 BMW 5 Series was the Highest Ranked Midsize Premium Car. In addition, the all-new 2015 BMW 7 Series was ranked 2nd in the Large Premium Car segment.
The BMW brand also did very well in the survey. It ranked 6th among the nameplates with 99 PP100, a 9 point improvement from 2014. PP100 is the J.D. Power standard measurement of problems per 100 vehicles. The 2015 industry average is 112 PP100. The 2015 J.D. Power U.S. Initial Quality Study is based on responses from more than 84,000 purchasers and lessees of new 2015 model-year vehicles surveyed after 90 days of ownership. The study was fielded between February and May 2015.
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