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Are you excited about music festivals? Are you excited about sustainable vehicles? Then our friends who make BMW vehicles have news that you're sure to love: the automaker recently reported the BMW i brand will be the exclusive transportation partner for this year's Coachella Valley Music & Art Festival.
The BMW i lineup includes the 2017 BMW i3 electric vehicle and the 2017 BMW X5 40e iPerformance plug-in hybrid vehicle; both vehicles will be utilized to provide VIP transportation around the festival area. The BMW i3 will be decorated in a unique wrap designed specifically for the event. Additionally, the 2017 BMW i8 plug-in hybrid sports car will make appearances on the road around the area.
According to the automaker, the festival is an excellent match for the innovative BMW i model lineup which is available from your Florida BMW dealers here at Fields BMW Lakeland. According to BMW Senior Vice President Hildegard Wortmann, "Coachella is the birthplace for many trends, ideas and movements... BMW i is likewise a driver of pioneering innovations and the joy of sustainable mobility."
The BMW i concept which includes models like the 2017 BMW i3 electric vehicle and 2017 BMW X5 40e iPerformance plug-in hybrid focuses on the future of automotive sustainability. The concept also provides a new idea of what a premium vehicle can be. The BMW i3 focuses on sustainability and emission free driving in urban environments, while the BMW i8 introduces the concept of a sustainable future for high performance sports cars.
If you would like to learn more about driving a 2017 BMW i3 in Winter Haven, FL, be sure to come in today for more information. Whether you love music festivals, sustainable vehicles, or both, we're sure you'll be excited about the future of driving in BMW i vehicles available from Fields BMW Lakeland!