At Fields BMW Lakeland, we offer local Floridians an impressive inventory of new and Certified Pre-Owned BMW models to discover. Regardless of whether you're looking for a sleek and stylish luxury sedan such as the 2017 BMW 3 Series, an engaging and sporty crossover like the 2017 BMW X3, or a performance-oriented luxury sedan like the 2017 BMW M3, our staff has got you covered. The BMW brand has renewed its focus on safety features and tech in recent years, and it shows in our entire new BMW lineup. Keep reading to find out more about the new BMW safety technologies!


Here in Southeast Florida, we're used to the fact that the weather can change at the drop of a hat in going from being a sunny, cloudless day to a windy and tempestuous rainstorm, which is why having connectivity and driver assistance technologies is so crucial for Florida drivers. In purchasing a new BMW model, you'll get a vast array of available standard and optional safety technologies and equipment. Standard safety features that are often overlooked include four-wheel antilock disc brakes, electronic stability and traction control, front-seat side airbags, full-length side curtain airbags, automatic brake drying, and active front head restraints. It also features a number of advanced and more flashy safety tech such as the BMW Assist emergency communications system, front and rear parking sensors, rearview camera, an active blind-spot monitor, a forward collision mitigation system with automatic braking, rear- and surround-view parking camera, and lane departure warning. Drivers will also appreciate the BMW iDrive electronics interface with Bluetooth connectivity, voice commands, navigation, and more!


While each and every one of our new BMW models features a number of engaging and helpful safety technologies, there are a few that currently stand out. The 2017 BMW 3 Series has long been the cream of the crop for compact luxury sedans. It combines sharp handling, a comfortable ride, and impressive performance to go along with a long list of tech features, including safety tech such as forward collision mitigation with automatic braking and pedestrian detection, forward collision warning, and the BMW Assist and BMW Remote Services features that include emergency communications, on-demand roadside assistance, automatic crash notification, remote vehicle locking, and stolen vehicle recovery. It also earned a 5-Star Overall rating from the NHTSA. The 2017 BMW X3 features all those options as well as an enhanced driver information display, the BMW Head-up display that puts important information on the windshield in the driver's line of sight and more! The NHTSA also gave the 2017 BMW X3 a perfect 5-Star rating!


As your local BMW dealers serving Winter Haven, FL, our team is proud of each and every one of the new BMW models that we offer. We're proud not only for their sleek style, refined and luxurious cabins, and impressive performance, but for their focus on the safety of their drivers and passengers. For more information, head on down to your BMW dealership near Auburndale, FL to speak to a member of our team today!

Make an Inquiry


  • Monday 8:00 am - 8:00 pm
  • Tuesday 8:00 am - 8:00 pm
  • Wednesday 8:00 am - 8:00 pm
  • Thursday 8:00 am - 8:00 pm
  • Friday 8:00 am - 6:00 pm
  • Saturday 9:00 am - 5:00 pm
  • Sunday Closed