BMW Considering Autonomous Ride Share Program

For years, most automakers have gotten their vehicles onto to American roads through traditional means: selling them individually to consumers or selling them in fleets to rental facilities. Beyond that, though, it's been hard to find other, creative ways to put wheels on roads, especially for luxury brands like BMW, who are priced out of most rental services for obvious reasons.

In some parts of the country, however, BMW has showed creativity in exposing…
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BMW Features Three of Top 10 Most Efficient Luxury Cars

There was a time when consumers didn't expect much from luxury automakers in terms of fuel efficiency. For a while it was something left to the non-luxury brands, but the tides have turned considerably over the course of the last ten years and now BMW actually manufactures some of the most efficient automobiles in the industry, including three of them that were featured in this summer's "10 Most Fuel-Efficient Luxury Cars of 2015…
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BMW is the YouTube King

Like it or not, the auto industry is one giant popularity contest, and it's one that ultimately comes down to which automakers sell the most automobiles. While BMW certainly is among the top sellers in the industry in terms of luxury cars, there are other ways to gauge the popularity of brands, specifically when it comes to the internet.

The thing about BMW as a brand is that there are millions of people in…
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BMW Vehicles Dominate the 2015 J.D. Power IQS Study

BMW cars are well-known for quality, performance, dependability and customer relations. They are a true joy to own from day one as shown in the prestigious J.D. Power 2015 U.S. Initial Quality Study (IQS). Three of BMW models: the 2015 BMW 2 Series, the 2015 BMW 4 Series and the 2015 BMW 5 Series – were the top ranked vehicles in their categories according to the J.D. Power 2015 U.S. Initial Quality…
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Five Cyclist Safety Tips for Drivers

Summer is in full swing and students who have yet to become licensed drivers are flocking to the streets to carry on their social lives, and many of them are on their bikes. Safety remains our primary concern here at Fields BMW Lakeland, not only for the customers who drive home in a BMW vehicle, but also for the drivers, pedestrians and bicyclists with whom they share the road. Here are five tips to keep in mind when your 2015 BMW 328i passes bicyclists on Winter Haven roads.
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Automaker Goes Around the World to Celebrate 40 Years of BMW Art Cars

The BMW brand has long nourished a passion for the arts and a dedication to supporting both the art community and the artistic expression of its customers and supporters throughout the world. Nothing has better exemplified this passion and dedication than the legacy of BMW Art Cars designed over the years by the likes of Andy Warhol, David Hockney, Roy Lichtenstein and Jeff Koons.

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Control your BMW i Model from App to Apple Watch

By now you've probably heard about a little thing called the Apple Watch. You've probably also heard about all of the wonderful things it can do, but here's one more. The Apple Watch will help BMW drivers stay even more connected to their vehicles than ever.

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2015 BMW i8 Named World Green Car at New York International Auto Show

When it comes to designing, producing and marketing sustainable vehicles, the automotive industry certainly has a long way to go. But when we look at some of the most recent BMW cars, our Florida dealership can't help but be amazed by just how far we've come. In fact, it was the BMW i8 that recently earned the title of World Green Car at the New York International Auto Show, upholding the legacy of last year's winner, the BMW i3. The vehicle was also named a finalist in the World Luxury Cart category during the World Car Awards…

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