Blog

At Fields BMW Lakeland, we love learning about how our drivers chose their vehicles. Even long after you've purchased your model, we hope to continue hearing from you by remaining your BMW dealership throughout the life of your vehicle.

If you're anything like us at Fields BMW Lakeland, then you know that driving a BMW is about more than just getting behind the wheel and hitting the road. It's about connecting with your car and experiencing what it means to be a BMW driver. As we look ahead to 2014, we're excited share the great news that connecting with your BMW is about to get even easier - and better - than ever before.

There are so many things to love about BMW vehicles. From performance capabilities to technology features and everything in between, BMW models are certainly some of the most exciting on the road. That's why it's no surprise that they're just plain fun to look at, too.

At Fields BMW Lakeland, we consider the BMW brand to be an international icon. From our own dealership in Lakeland to the brand's home base in Munich, we know that the BMW symbol and stance are effective and enduring, and we are always proud to support it.

We can think of no better way to demonstrate the brand's strength as an international icon than by utilizing its partnership involving a cherished American icon.

In today's world of constant social media activity, we at Fields BMW Lakeland know how much everyday life has changed, and finding and driving your next car is no exception. Everything from how we search for our next purchase to how we share how we feel about it and even what it means to "like" it has undergone a massive transformation.

At Fields BMW Lakeland, we know that our cars can do it all, and we know that you can do it all when you drive them. That's why we love sharing digital tools that we think can enhance your journey, and fortunately, when it comes to BMW models and special features, we have plenty to share.

As we welcome spring here in Lakeland, car dealerships throughout the country have their eyes set a few thousand miles up the coast. That's because spring is also the time of year that we celebrate the New York International Auto Show, and boy does BMW have plenty to look forward to this year.

At Fields BMW Lakeland, we can't wait for spring to hit, partially because it means that summer is right around the corner. And you know what that means...road trips!

At Fields BMW Lakeland, we think driving a BMW vehicle comes down to one thing: the thrill. Whether you're thrilled with the unbeatable style, the intuitive features or the outstanding performance, the excitement that comes along with driving a BMW shines through each model we carry.

At Fields BMW Lakeland, we know that our work is about more than just selling cars. It's about passion, excitement, safety, enjoyment and making a difference. We spend a lot of our time planning for the needs of our Lakeland customers to ensure that every single one of them drives away happy, but when it comes to the BMW Group as a whole, we are honored to be part of an organization that recognizes the hard work of others as well.