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What Does A Smartwatch Have To Do With Your BMW?

If you are already a BMW fan, you know just how incredible these automobiles are. If you happen to be a tech junkie, you should also know that these two worlds are soon to make your life even better and more technologically advanced. This is because BMW went ahead and announced their plans to enable drivers to be able to summon their vehicles by way of their smartwatch for a savvy self-parking system. If all goes well, this technology will be integrated within a BMW i3 electric research vehicle.


How Does It Work?


This technology is based upon the use…

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The Rewards Of Buying A BMW

If there is one thing that everyone knows, it is that BMW has always maintained a high standard of luxury and performance to become the Ultimate Driving Machine®. When you are ready to buy a brand new or quality pre-owned BMW, your local Lakeland BMW dealership would like you to know that you have a variety of options, exciting loyalty offers and special programs that you can choose from.


College Graduate Program


This is a special program that will allow you a thousand dollar incentive on a brand new BMW or a $750 incentive toward a certified pre-owned BMW, and…

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Learning How To Cut Down On Stress While Driving

No matter what you try to do, there seems to be plenty of stress that can come at you when you are behind the wheel of your vehicle. Whether it is heavy traffic, thoughts about your job or situations at home, or the way that someone is driving around you, there are plenty of dangers that can come from being stressed out and distracted while you are in your vehicle. Fields BMW Lakeland would like to remind you that there are ways that you can remain zen no matter what is going on around you on the roads or in…

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Luxury for the Budget Minded

Contrary to popular belief, buying luxury can be a wise financial decision: just plan appropriately and look to the experts to prolong the life of your efficiently built vehicle. Not only do we have new and pre-owned cars for sale in our lot at Fields BMW Lakeland, but we can provide the BMW service you need to make the most…

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BMW M2 Model Available This April

Recently announced, the 2016 BMW M2 model will be available for purchase as early as next April. This coupe model features a rear wheel drive system with a turbocharged 3.0-litre in-line six-cylinder engine. The output from the coupe is listed at 365 bhp, going from 0 to 60 in under five seconds, even less with effective launch control use.  Normal 0 false false false EN-US JA X-NONE Read More
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BMW Considering Autonomous Ride Share Program

For years, most automakers have gotten their vehicles onto to American roads through traditional means: selling them individually to consumers or selling them in fleets to rental facilities. Beyond that, though, it's been hard to find other, creative ways to put wheels on roads, especially for luxury brands like BMW, who are priced out of most rental services for obvious reasons.

In some parts of the country, however, BMW has showed creativity in exposing…
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BMW Features Three of Top 10 Most Efficient Luxury Cars

There was a time when consumers didn't expect much from luxury automakers in terms of fuel efficiency. For a while it was something left to the non-luxury brands, but the tides have turned considerably over the course of the last ten years and now BMW actually manufactures some of the most efficient automobiles in the industry, including three of them that were featured in this summer's "10 Most Fuel-Efficient Luxury Cars of 2015…
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