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BMW is the YouTube King

Like it or not, the auto industry is one giant popularity contest, and it's one that ultimately comes down to which automakers sell the most automobiles. While BMW certainly is among the top sellers in the industry in terms of luxury cars, there are other ways to gauge the popularity of brands, specifically when it comes to the internet.

The thing about BMW as a brand is that there are millions of people in…
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BMW Vehicles Dominate the 2015 J.D. Power IQS Study

BMW cars are well-known for quality, performance, dependability and customer relations. They are a true joy to own from day one as shown in the prestigious J.D. Power 2015 U.S. Initial Quality Study (IQS). Three of BMW models: the 2015 BMW 2 Series, the 2015 BMW 4 Series and the 2015 BMW 5 Series – were the top ranked vehicles in their categories according to the J.D. Power 2015 U.S. Initial Quality…
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Five Cyclist Safety Tips for Drivers

Summer is in full swing and students who have yet to become licensed drivers are flocking to the streets to carry on their social lives, and many of them are on their bikes. Safety remains our primary concern here at Fields BMW Lakeland, not only for the customers who drive home in a BMW vehicle, but also for the drivers, pedestrians and bicyclists with whom they share the road. Here are five tips to keep in mind when your 2015 BMW 328i passes bicyclists on Winter Haven roads.
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Automaker Goes Around the World to Celebrate 40 Years of BMW Art Cars

The BMW brand has long nourished a passion for the arts and a dedication to supporting both the art community and the artistic expression of its customers and supporters throughout the world. Nothing has better exemplified this passion and dedication than the legacy of BMW Art Cars designed over the years by the likes of Andy Warhol, David Hockney, Roy Lichtenstein and Jeff Koons.

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Control your BMW i Model from App to Apple Watch

By now you've probably heard about a little thing called the Apple Watch. You've probably also heard about all of the wonderful things it can do, but here's one more. The Apple Watch will help BMW drivers stay even more connected to their vehicles than ever.

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2015 BMW i8 Named World Green Car at New York International Auto Show

When it comes to designing, producing and marketing sustainable vehicles, the automotive industry certainly has a long way to go. But when we look at some of the most recent BMW cars, our Florida dealership can't help but be amazed by just how far we've come. In fact, it was the BMW i8 that recently earned the title of World Green Car at the New York International Auto Show, upholding the legacy of last year's winner, the BMW i3. The vehicle was also named a finalist in the World Luxury Cart category during the World Car Awards…

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BMW Brand Is Breaking Records with First Quarter Sales

At Fields BMW Lakeland, we know the importance of a strong beginning. After all, we're here to join you on your ownership journey starting the very first day you begin browsing vehicles online, and we know that one of the most important factors in determining your happiness behind the wheel is your reaction to your test drive. Based on our years serving drivers, we have seen that a strong beginning marks a successful experience, and now that we're looking back on March sales, we're happy to see that the BMW brand has come to the same conclusion…
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