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In a world where non-luxury auto brands are doing everything they can to make their own vehicles more and more luxurious at a lower price than our own high-quality vehicles, our own higher-ups have made a decision to parry that offense by releasing a more affordable BMW 3 Series vehicle here in the U.S. next year.

This car will be called the 2014 BMW 320i, and it will feature a lot of the same…

Auto Shows are always great fodder for news and updates on everybody's favorite BMW cars, and Florida drivers like yourselves are likely to be very pleased to hear about the new BMW 4 Series Coupe concept that recently made its debut at the Detroit Auto Show.

If you're looking at that previous sentence and asking yourself, "Wait, what?  4 Series?" we totally understand.  It looks like we're introducing a whole new group…

We get to write this article once a year, and what better time than as our first post for 2013 to announce that the 2013 BMW 3 Series has, once again, made "Car and Driver" magazine's 10Best list, which represents their top ten cars available for under $80,000.

The 3 Series was on the list last year, too, but that wasn't a huge surprise considering that it had been named one of…

We here at Fields BMW Lakeland are, like everybody else in the country, starting to get a little antsy for the holidays.  Christmas is less than a week away, and most of us have shopping to finish, gifts to wrap, and then traveling to do.  However, most important in our holiday break will be the time we get to spend with our families, and the BMW marketing department recently put out a commercial that encapsulates…

We've talked a lot here about the BMW i3 sedan and the i8, mostly because as BMW's first electric vehicles they are absolutely cars that could transform our brand.  But as we find ourselves only a few months away from those two models' debuts, we're also finding that BMW engineers are not wasting any time sitting around content with these upcoming releases.  They're already working on an even more advanced EV…

One of our employees here at Fields BMW of Lakeland tells this story about being on vacation in Wisconsin, and while driving the rental car along the interstate at dusk in the northern part of the state, this person had to slam on the brakes to avoid crashing into a gigantic black bear.

Yes, a bear.  Luckily, even though it was about 80% of the way to complete and utter darkness, a mammoth bear in…