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One of our employees here at Fields BMW of Lakeland tells this story about being on vacation in Wisconsin, and while driving the rental car along the interstate at dusk in the northern part of the state, this person had to slam on the brakes to avoid crashing into a gigantic black bear.

Yes, a bear.  Luckily, even though it was about 80% of the way to complete and utter darkness, a mammoth bear in…

For the overwhelming majority of the car-buying public, the list of must-haves in a new automobile is pretty extensive.  Fuel efficiency, safety, technology, power, and looks all come into play-and understandably so-but there is a small group of niche buyers looking for all of those things and one extra criterion: collectability.

Just like baseball cards and stamps and comic books, cars can be collectibles, but it's hard to locate (and, more often than not…

At the risk of making some of our readers feel old, we're going to go ahead and make it known that this year marks the 50th anniversary of the first James Bond movie.  The latest film in the series, "Skyfall," will be released this year and will be the 23rd time a Bond character has undergone one of his fantastic action adventures.  It also marks the 23rd time that a Bond actor-Daniel Craig this…

When consumers go out looking for a new car, it certainly helps when those consumers' choices include cars that have actually earned themselves some accolades.  If it's a vehicle that's not ever mentioned in any top ten or "Best Of" list, chances are it's nothing extraordinary.  Of course, the converse of that is vehicles that do consistently appear on those lists are extra deserving of these buyers' time and attention.

All that…

Let us throw a couple of stats at you.  Ready?  Okay, here we go:

In 2007, for the first time in the history of mankind, more people lived in urban areas than in rural areas, and by 2030, experts predict that 3 out of 5 people worldwide will live in a major city.

What does that have to do with BMW fans like you and Lakeland car dealers like us?  Well, obviously the way we…

They say that good things are worth waiting for, and while we're not exactly sure who "they" are, we think that they make a pretty good point.  As a kid, Christmas was always totally worth the anticipation, for example.  Anybody who's ever had a kid knows that nine months' worth of waiting is really no big deal considering the reward, and owners of the recently-released BMW M5 and M6 know that all the…

If there are two words that auto dealerships love, it's "new" and "improved," and luckily for Lakeland car dealers, the 2013 model year is bringing plenty of both to lots all over the country.  BMW is particularly interesting because we're introducing two new models to our arsenal that are likely to make a whole bunch of potential customers very happy, and that is, after all, the entire point of selling cars in the…

It really only takes about 90 days for a consumer to figure out whether or not they love the new car they recently purchased.  Three months is plenty of time for someone to get accustomed to the instrument panel and any accompanying infotainment software, the handling and power of the engine, and even how comfortable the seats for a long daily commute.  Somewhere around 90 days into that relationship, the driver either says, "Yup, I…