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In order to really reach a consumer base in today's society, advertisers have to get creative.  Back in the early days of advertising, it was easy as splashing some color on a poster or coming up with a creative slogan, but today things are a little more challenging.  If you're going to pay good money to run an ad on national television, you better bring your A-game to the table.

That's exactly…

Despite what some may say, change is a good thing, especially in the auto world.  While there are those who pine for the automotive past, the truth is that cars have only gotten better and safer as the years have gone on, and that means with every generational upgrade we get to see the best cars ever made.  Happily, 2013 is an upgrade model year for the 7 Series, something any dealer or fan of BMW in Florida must be ecstatic to hear, particularly when the scheduled updates mean more juice in the drivetrains and some aesthetic updates, as well…

If you want to know about baseball, you talk to Peter Gammons.  If you want to know about food, you talk to Alton Brown.  And if you want to know about the infinite nature of space and time, you talk to Stephen Hawking.  Experts are experts, and we here at Fields BMW Lakeland aren't in the business of challenging them when they something of substance.  So when Popular Mechanics, the know-all publication for everything…

There are cars, and then there are really good cars.  And then, way after that, at the very tippy-top of the automotive business, is the best automobile of all time-the BMW 3 Series.

Easy for us to say, you're thinking, since as a dealership actually selling this particular BMW in Florida, we would have no qualms with claiming such a thing, but we're not the ones making the claim.  In fact, it's…

If there is one thing people like, it's food.  And if there's two things people like, it's food and listening to streaming internet radio in their cars.  2013 model year BMW vehicles can't whip you up a well-cooked meal on command, but they can do the other thing, and apps like AUPEO! are making it more fun and easier than ever before.

The ten finalists were recently announced for the World Car of the Year award, and, perhaps not surprisingly, BMW models made up two of the ten.  While every other model on this list except for Audi (who also had two) has a one-in-ten shot at taking home the accolade, we here at Fields BMW Lakeland are pretty happy with our 20% chance of winning.

As much as we here at Fields BMW Lakeland feel pride for the vehicles we sell, we also feel an immeasurable amount of pride for our award-winning service.  We understand that customers don't just buy cars because the cars are great (even though our BMW models, admittedly, pretty wonderful).  They also buy cars based on the way the dealership treats them.  We feel like we treat our customers pretty well, and that's absolutely…

Christmas is over now, finally, and so is New Year's, which means we can get back into the non-holiday routine of everyday life.  For a good number of us, that routine will include incorporating into our lives the brand new iPads we got for Christmas, but as can happen with new technology there are plenty rookie users that don't have the slightest idea of what that tech is capable of.  Truth be told…

As far as innovative music services for the automobile are concerned, Pandora has pretty much gotten all of the buzz so far.  In a way, we suppose that's fair enough considering Pandora's unique way of helping users find new artists similar the ones they already love has certainly helped expand fans' love of music.  But there's more to streaming music than just Pandora, folks, and BMW never has been one to discriminate.

Many of us make the assumption that product placement in TV and film only benefits the movie studios and the advertisers, but in the case of BMW's current partnership with the upcoming blockbuster "Mission Impossible 4: Ghost Protocol," the fans and BMW customers get their opportunities to benefit from the partnership as well.