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The ten finalists were recently announced for the World Car of the Year award, and, perhaps not surprisingly, BMW models made up two of the ten.  While every other model on this list except for Audi (who also had two) has a one-in-ten shot at taking home the accolade, we here at Fields BMW Lakeland are pretty happy with our 20% chance of winning.

As much as we here at Fields BMW Lakeland feel pride for the vehicles we sell, we also feel an immeasurable amount of pride for our award-winning service.  We understand that customers don't just buy cars because the cars are great (even though our BMW models, admittedly, pretty wonderful).  They also buy cars based on the way the dealership treats them.  We feel like we treat our customers pretty well, and that's absolutely…

Christmas is over now, finally, and so is New Year's, which means we can get back into the non-holiday routine of everyday life.  For a good number of us, that routine will include incorporating into our lives the brand new iPads we got for Christmas, but as can happen with new technology there are plenty rookie users that don't have the slightest idea of what that tech is capable of.  Truth be told…

As far as innovative music services for the automobile are concerned, Pandora has pretty much gotten all of the buzz so far.  In a way, we suppose that's fair enough considering Pandora's unique way of helping users find new artists similar the ones they already love has certainly helped expand fans' love of music.  But there's more to streaming music than just Pandora, folks, and BMW never has been one to discriminate.

Many of us make the assumption that product placement in TV and film only benefits the movie studios and the advertisers, but in the case of BMW's current partnership with the upcoming blockbuster "Mission Impossible 4: Ghost Protocol," the fans and BMW customers get their opportunities to benefit from the partnership as well.

When I was still teaching high school, running the yearbook was one of the many responsibilities, and it wasn't an easy task.  Believe it or not, in this day and age it costs about $30,000 to put together a 180-page full color high school book, and raising that money is no easy chore.  Sometimes, you've just to seek out help, which is what I did when I convinced the adviser of our…

Like every other automaker in the world today, BMW has put a lot into manufacturing a crossover that people can get on board with, and the 2011 X3 xDrive28i is what they've come up with.  Some of the most serious BMW fans have given the vehicle a hard time, claiming that it was only created as a cash cow for the company, but to that we say, "So what?"

The best applications for phones and other smart devices are the ones that actually serve a purpose that people didn't even know needed serving.  I'll give you an example of one of my favorites right now-the app from national pharmacy Walgreen's.