Blog

At Fields BMW Lakeland, one of the things we love most about BMW drivers is their individuality. The customers that we work with consistently impress us with their ability to select vehicles that display their personality and passion for driving, whether that be through taking advantage of great customization packages or selecting the model that sits their exact number of family members.

At Fields BMW Lakeland, we love learning about how our drivers chose their vehicles. Even long after you've purchased your model, we hope to continue hearing from you by remaining your BMW dealership throughout the life of your vehicle.

If you're anything like us at Fields BMW Lakeland, then you know that driving a BMW is about more than just getting behind the wheel and hitting the road. It's about connecting with your car and experiencing what it means to be a BMW driver. As we look ahead to 2014, we're excited share the great news that connecting with your BMW is about to get even easier - and better - than ever before.

We're quickly approaching the halfway mark of 2013, and when it comes to our work here at Fields BMW Lakeland, you know what that means. It's far from the time to sit back and relax - it's time to look ahead.

There are so many things to love about BMW vehicles. From performance capabilities to technology features and everything in between, BMW models are certainly some of the most exciting on the road. That's why it's no surprise that they're just plain fun to look at, too.

At Fields BMW Lakeland, we consider the BMW brand to be an international icon. From our own dealership in Lakeland to the brand's home base in Munich, we know that the BMW symbol and stance are effective and enduring, and we are always proud to support it.

We can think of no better way to demonstrate the brand's strength as an international icon than by utilizing its partnership involving a cherished American icon.

In today's world of constant social media activity, we at Fields BMW Lakeland know how much everyday life has changed, and finding and driving your next car is no exception. Everything from how we search for our next purchase to how we share how we feel about it and even what it means to "like" it has undergone a massive transformation.

At Fields BMW Lakeland, we know that our cars can do it all, and we know that you can do it all when you drive them. That's why we love sharing digital tools that we think can enhance your journey, and fortunately, when it comes to BMW models and special features, we have plenty to share.

As we welcome spring here in Lakeland, car dealerships throughout the country have their eyes set a few thousand miles up the coast. That's because spring is also the time of year that we celebrate the New York International Auto Show, and boy does BMW have plenty to look forward to this year.

When it comes to shopping for their next luxury vehicle, many drivers can often become caught in a bit of a Goldilocks situation. That is, some cars have far too much going on both inside and out, while others have not quite enough between the interior and exterior put together. When it comes down to it, very few cars get everything just right. That's where Fields BMW Lakeland comes in.