Blog

At Fields BMW Lakeland, we know that navigating today's roads is about more than just putting on your turn signals and occasionally checking your blind spots -- it's a full 360 endeavor. That's why there's never been a better time for BMW of North America to announce the partnerships and programs that make up its 360º Electric portfolio.

At Fields BMW Lakeland, we know that many of our customers stick with the BMW brand thanks to its consistency and reliability. However, we also know that many of our customers enjoy driving a BMW thanks to the opportunity for customization, and that's just what we're here to share.

As the end of the year approaches, we at Fields BMW Lakeland have a lot to look forward to. Not only are we anticipating the culmination of a great year for the brand and looking ahead to another in 2014 – we’re also celebrating the finale of the two-year run of the BMW Guggenheim Lab.

At Fields BMW Lakeland, driving is always on our minds. Most of the time we're thinking about driving as it relates to the BMW vehicles we love and house, but when the time comes for the BMW Championship, we spend much of our time thinking about the driving that's done on the golf course.

It's no surprise that social media has changed the way we live. Not only can you keep in touch with your cousin who lives across the country, but you can also keep tabs on that friend you made when you were backpacking through Europe.

If there's one thing we understand about our drivers here at Fields BMW Lakeland, it's that individuality and style are of the highest importance. After all, this is what sets the BMW brand apart from the competition. Now, making your one-of-a-kind vehicle is easier than ever before.

At Fields BMW Lakeland, we think it's always a pretty exciting time to represent the BMW brand. No matter the season or the sales forecast, the car shopper or the models on the showroom floor, we are always happy and proud to welcome Lakeland drivers to the BMW family.

At Fields BMW Lakeland, we are always working tirelessly to help the customers we serve, whether that is accomplished through uniting residents with the BMW vehicles that suit them best or simply supporting the Lakeland community as a local organization.

We are proud to do our part for the community as a BMW dealership, but we're even happier that our work is part of a large and powerful brand like BMW. 

At Field BMW Lakeland, there are many things we love about working with BMW inventory. Not only do we believe in the models we carry, we also love seeing how owning a BMW has helped drivers all over the country and the world enjoy the road ahead with safety and confidence. But most of all, we love watching the BMW family grow.

And boy is the family tree growing quickly.

Have you ever found yourself thinking that your car might be capable of more that it simply wasn't taking advantage of? If you answered yes, then chances are you don't drive a BMW, but if there was any doubt in your mind about the capabilities of your BMW, get ready to kiss it goodbye.