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If there's one thing we understand about our drivers here at Fields BMW Lakeland, it's that individuality and style are of the highest importance. After all, this is what sets the BMW brand apart from the competition. Now, making your one-of-a-kind vehicle is easier than ever before.

At Fields BMW Lakeland, we think it's always a pretty exciting time to represent the BMW brand. No matter the season or the sales forecast, the car shopper or the models on the showroom floor, we are always happy and proud to welcome Lakeland drivers to the BMW family.

At Fields BMW Lakeland, we are always working tirelessly to help the customers we serve, whether that is accomplished through uniting residents with the BMW vehicles that suit them best or simply supporting the Lakeland community as a local organization.

We are proud to do our part for the community as a BMW dealership, but we're even happier that our work is part of a large and powerful brand like BMW. 

At Field BMW Lakeland, there are many things we love about working with BMW inventory. Not only do we believe in the models we carry, we also love seeing how owning a BMW has helped drivers all over the country and the world enjoy the road ahead with safety and confidence. But most of all, we love watching the BMW family grow.

And boy is the family tree growing quickly.

Have you ever found yourself thinking that your car might be capable of more that it simply wasn't taking advantage of? If you answered yes, then chances are you don't drive a BMW, but if there was any doubt in your mind about the capabilities of your BMW, get ready to kiss it goodbye.

At Fields BMW Lakeland, one of the things we love most about BMW drivers is their individuality. The customers that we work with consistently impress us with their ability to select vehicles that display their personality and passion for driving, whether that be through taking advantage of great customization packages or selecting the model that sits their exact number of family members.

At Fields BMW Lakeland, we love learning about how our drivers chose their vehicles. Even long after you've purchased your model, we hope to continue hearing from you by remaining your BMW dealership throughout the life of your vehicle.

If you're anything like us at Fields BMW Lakeland, then you know that driving a BMW is about more than just getting behind the wheel and hitting the road. It's about connecting with your car and experiencing what it means to be a BMW driver. As we look ahead to 2014, we're excited share the great news that connecting with your BMW is about to get even easier - and better - than ever before.

We're quickly approaching the halfway mark of 2013, and when it comes to our work here at Fields BMW Lakeland, you know what that means. It's far from the time to sit back and relax - it's time to look ahead.

There are so many things to love about BMW vehicles. From performance capabilities to technology features and everything in between, BMW models are certainly some of the most exciting on the road. That's why it's no surprise that they're just plain fun to look at, too.