Blog

At Fields BMW Lakeland, our business is cars, but we are proud to represent an automaker that is dedicated to serving and supporting the passions of those who matter most to us: our drivers. That's why we are so excited to see the BMW brand extend its partnership with Frieze Art Fair into its 10th year, and we hope you join us in celebrating the accomplishment!

How often do we hear a friend promise "this'll just take a minute"? And how often do we end up waiting for more like five or 10 minutes instead?

Well here's something that really will take no more than 60 seconds, and we promise you'll be entertained through every single one of them.

If there's one thing all BMW dealerships can agree on, it's that we want your ownership experience to go beyond the vehicle you drive. We don't just want to meet you as a BMW customer -- we also want to welcome you into the BMW family to stay.

At Fields BMW Lakeland, we know that you don't just choose a BMW as a way to get from point A to point B -- you choose a BMW for all of the style, sophistication and unmatched performance that it is able to offer.

So why only go halfway?

At Fields BMW Lakeland, we know that much of the automotive world comes down to mechanics and, as time goes on, technology. But that doesn't mean that beauty is not involved. After all, if you've ever seen a BMW vehicle in person, you know just how beautiful some cars can be.

At Fields BMW Lakeland, we know that navigating today's roads is about more than just putting on your turn signals and occasionally checking your blind spots -- it's a full 360 endeavor. That's why there's never been a better time for BMW of North America to announce the partnerships and programs that make up its 360º Electric portfolio.

At Fields BMW Lakeland, we know that many of our customers stick with the BMW brand thanks to its consistency and reliability. However, we also know that many of our customers enjoy driving a BMW thanks to the opportunity for customization, and that's just what we're here to share.

As the end of the year approaches, we at Fields BMW Lakeland have a lot to look forward to. Not only are we anticipating the culmination of a great year for the brand and looking ahead to another in 2014 – we’re also celebrating the finale of the two-year run of the BMW Guggenheim Lab.