Blog

At our Florida BMW dealership, we know that great work and great products do not come from sitting still. Great work is only achieved when you think creatively and act passionately, and that's just what BMW Group subsidiary and creative consultancy DesignworksUSA aims to achieve day after day.

At Fields BMW Lakeland, we know that our drivers face a lot of choices as they begin searching for their next vehicle. In today's market, selecting a vehicle can be downright overwhelming, especially when you consider all of the options that are available for drivers in search of modern enhancements and reliable standard features.

At Fields BMW Lakeland, we know that you have a lot to consider as you shop for your next vehicle. We also know that the market is filled with exceptional options -- of course, we have the best of the best. All you need is to decide which one is right for you!

At Fields BMW Lakeland, we know that our drivers cherish the fun parts of ruling the road, from selecting custom trims and paint colors to singing along to all of their favorite songs on the radio. But there are plenty of parts of vehicle ownership that can appear to be a drag. The truth of the matter is that regular vehicle maintenance simply cannot be ignored, and in fact, you will thank yourself later for being proactive.

At Fields BMW Lakeland, we know that drivers of the new 2014 BMW 535i in Winter Haven are always interested in seeing new sights. Often they are able to find just that out on the open road, but thanks to a new innovation from the BMW Group Technology Office and GoPro, drivers will soon be able to see open-road exploring in a whole new light.

At Fields BMW Lakeland, we are proud to see new and pre-owned BMW inventory in the spotlight every day at our dealership. Recently, though, we were proud to see BMW inventory make a special appearance at an event honoring Women in Film (WIF).

At Fields BMW Lakeland, we are always interested in seeing our business grow. Whether our Lakeland BMW dealership can accomplish that through helping a driver find his or her next vehicle or whether we can work alongside drivers like you to support your everyday journeys, we are happy to see the Infiniti brand continue to improve the lives of drivers everywhere.