Blog

At Fields BMW Lakeland, we hope you had many great and safe adventures ringing in the New Year. We're sure that you're looking at the year ahead as an opportunity to discover new strengths in yourself, make new memories and forge stronger friendships.

At Fields BMW Lakeland, we have the great pleasure (and excitement) of representing an automaker that is not content to sit still. As the BMW brand prepares for the 2015 Consumer Electronics Show in Las Vegas, Jan. 6-9, our staff simply cannot wait to see the brand's reception following its demonstration of innovative sensors designed to move drivers ever closer to the potential for collision-free driving.

At Fields BMW Lakeland, we look at every day as an opportunity to serve our customers better. The truth of the matter is that we have gained just as much happiness from our experience serving Florida drivers over the years as we hope we've helped our customers gain in their new BMW vehicles.

At Fields BMW Lakeland, we know that our drivers are serious about their vehicles. But that doesn't mean they are not interested in having fun and playing a few games. Far from it!

At our Lakeland BMW dealership, the safety and security of our customers is our highest concern. We take every opportunity available to celebrate the achievements that bring the brand closer to total occupant safety.

At Fields BMW Lakeland, we enjoy having the opportunity to connect BMW drivers in Florida with the vehicles that suit them best. As you make your journey home from our Lakeland dealership in your new 2015 BMW 535i, we hope you are completely satisfied with your purchase, and now that the brand has announced a partnership with Soho House Group (SHG), we are excited to share this experience with drivers throughout the world.

If there's anything performance-driven car owners know about mastering the rules of the road, it's that practice makes perfect -- simple as that. At our Lakeland BMW dealership, the safety and confidence of each of our drivers is of the utmost importance, and we are proud to represent an automaker that is focused on building the driving skills of our customers with brand-specific experts who know BMW vehicles (and all that they can do!) inside and out.

At our Florida BMW dealership, we know that great work and great products do not come from sitting still. Great work is only achieved when you think creatively and act passionately, and that's just what BMW Group subsidiary and creative consultancy DesignworksUSA aims to achieve day after day.

At Fields BMW Lakeland, we know that our drivers face a lot of choices as they begin searching for their next vehicle. In today's market, selecting a vehicle can be downright overwhelming, especially when you consider all of the options that are available for drivers in search of modern enhancements and reliable standard features.