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Soho House announces global partnership with 2015 BMW i Series

At Fields BMW Lakeland, we enjoy having the opportunity to connect BMW drivers in Florida with the vehicles that suit them best. As you make your journey home from our Lakeland dealership in your new 2015 BMW 535i, we hope you are completely satisfied with your purchase, and now that the brand has announced a partnership with Soho House Group (SHG), we are excited to share this experience with drivers throughout the world.

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BMW to open Performance Center West driving school

If there's anything performance-driven car owners know about mastering the rules of the road, it's that practice makes perfect -- simple as that. At our Lakeland BMW dealership, the safety and confidence of each of our drivers is of the utmost importance, and we are proud to represent an automaker that is focused on building the driving skills of our customers with brand-specific experts who know BMW vehicles (and all that they can do!) inside and out.

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BMW Innovations campaign brings new technology to consumers

At Fields BMW Lakeland, we know that our drivers face a lot of choices as they begin searching for their next vehicle. In today's market, selecting a vehicle can be downright overwhelming, especially when you consider all of the options that are available for drivers in search of modern enhancements and reliable standard features.

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Help us help you into a new BMW vehicle!

At Fields BMW Lakeland, we know that you have a lot to consider as you shop for your next vehicle. We also know that the market is filled with exceptional options -- of course, we have the best of the best. All you need is to decide which one is right for you!

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