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At the risk of making some of our readers feel old, we're going to go ahead and make it known that this year marks the 50th anniversary of the first James Bond movie.  The latest film in the series, "Skyfall," will be released this year and will be the 23rd time a Bond character has undergone one of his fantastic action adventures.  It also marks the 23rd time that a Bond actor-Daniel Craig this…

When consumers go out looking for a new car, it certainly helps when those consumers' choices include cars that have actually earned themselves some accolades.  If it's a vehicle that's not ever mentioned in any top ten or "Best Of" list, chances are it's nothing extraordinary.  Of course, the converse of that is vehicles that do consistently appear on those lists are extra deserving of these buyers' time and attention.

All that…

Let us throw a couple of stats at you.  Ready?  Okay, here we go:

In 2007, for the first time in the history of mankind, more people lived in urban areas than in rural areas, and by 2030, experts predict that 3 out of 5 people worldwide will live in a major city.

What does that have to do with BMW fans like you and Lakeland car dealers like us?  Well, obviously the way we…

They say that good things are worth waiting for, and while we're not exactly sure who "they" are, we think that they make a pretty good point.  As a kid, Christmas was always totally worth the anticipation, for example.  Anybody who's ever had a kid knows that nine months' worth of waiting is really no big deal considering the reward, and owners of the recently-released BMW M5 and M6 know that all the…

If there are two words that auto dealerships love, it's "new" and "improved," and luckily for Lakeland car dealers, the 2013 model year is bringing plenty of both to lots all over the country.  BMW is particularly interesting because we're introducing two new models to our arsenal that are likely to make a whole bunch of potential customers very happy, and that is, after all, the entire point of selling cars in the…

It really only takes about 90 days for a consumer to figure out whether or not they love the new car they recently purchased.  Three months is plenty of time for someone to get accustomed to the instrument panel and any accompanying infotainment software, the handling and power of the engine, and even how comfortable the seats for a long daily commute.  Somewhere around 90 days into that relationship, the driver either says, "Yup, I…

In order to really reach a consumer base in today's society, advertisers have to get creative.  Back in the early days of advertising, it was easy as splashing some color on a poster or coming up with a creative slogan, but today things are a little more challenging.  If you're going to pay good money to run an ad on national television, you better bring your A-game to the table.

That's exactly…

Despite what some may say, change is a good thing, especially in the auto world.  While there are those who pine for the automotive past, the truth is that cars have only gotten better and safer as the years have gone on, and that means with every generational upgrade we get to see the best cars ever made.  Happily, 2013 is an upgrade model year for the 7 Series, something any dealer or fan of BMW in Florida must be ecstatic to hear, particularly when the scheduled updates mean more juice in the drivetrains and some aesthetic updates, as well…

If you want to know about baseball, you talk to Peter Gammons.  If you want to know about food, you talk to Alton Brown.  And if you want to know about the infinite nature of space and time, you talk to Stephen Hawking.  Experts are experts, and we here at Fields BMW Lakeland aren't in the business of challenging them when they something of substance.  So when Popular Mechanics, the know-all publication for everything…

There are cars, and then there are really good cars.  And then, way after that, at the very tippy-top of the automotive business, is the best automobile of all time-the BMW 3 Series.

Easy for us to say, you're thinking, since as a dealership actually selling this particular BMW in Florida, we would have no qualms with claiming such a thing, but we're not the ones making the claim.  In fact, it's…